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The co-founder of men’s streetwear label called The Hundreds has launched his first women’s collection titled JENNIFER
Below you can find a few words which Kim wrote on the new Jennifer website.
“A lot has changed since 2003. Society has long abandoned the “metrosexual” pejorative. Sneaker-collecting ushered men into street fashion, then runway, and now it’s widely acceptable for a guy to be as into clothes as his girlfriend. So much so, that unisex and gender-neutral are trendy taglines in the marketplace. And women have gone from borrowing their boyfriend’s streetwear T-shirt, to buying it for themselves. Which, made me wonder: How come it’s okay – trendy, even – for girls to covet their guy’s clothes, but not the other way around? Isn’t it time for a women’s label that men beg for?”
The firs item from his latest collection is a ‘Girlfriend’ hoodie available in limited quantities. You can get it now for $140 USD.
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